Consultant - Digital Marketing

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Job Overview

Location
Hyderabad, Telangana
Job Type
Full Time
Date Posted
2 months ago

Additional Details

Job ID
28298
Job Views
89

Job Description

  • Supporting development of compelling content that aligns with Verizon’s business objectives across Verizon Consumer Group, Verizon Business Group, and Corporate Communications.
  • Guiding content ideation & strategy for content across page types in order to drive traffic back to Verizon.com from Google organic search results.
  • Reviewing content produced by Verizon’s content agencies who are responsible for creating content that lives on Verizon.com.
  • Collaborating with internal subject matter experts to ensure content meets and exceeds expectations for customer experience, brand consistency, and search engine results. In parallel, working with other parts of the SEO team to ensure content is fully optimized before content is published.
  • Creating content in the form of metadata including title tags & meta descriptions. Additionally, assist in the development of direct answers for our Yext experience pages.
  • Regularly assessing Verizon’s content performance to identify optimization opportunities in order to drive incremental, qualified traffic growth.
  • Helping to establish content guidelines and processes for requesting, creating, editing, publishing, repurposing, and retiring content.
  • Maintaining expert level understanding of latest industry trends, guidelines, and algorithm changes as it relates to Verizon’s content strategy.

You'll Need To Have

  • Bachelor's degree or four or more years of work experience.
  • Seven or more years of relevant work experience in SEO focused content strategy.
  • Ability to review, write, and edit website text (metadata & on-page copy) and other content as needed to advance Verizon’s business objectives.
  • Work within tight deadlines while maintaining a high level of quality.
  • Exceptional editorial, writing, and proofreading skills.
  • Proficient in Google Docs, Microsoft Word, Adobe Acrobat, and general computer knowledge.
  • Marketer/agency/consultative services experience in SEO.
  • Experience communicating the value of SEO focused content strategy.
  • Experience managing projects involving multiple stakeholders.
  • Experience leveraging data as a guide for strategy and decision making.

Even better if you have one or more of the following:

  • Experience with SEO tools to inform content strategy including but not limited to SEM Rush, SimilarWeb, Ahrefs, Google Search Console, and Google Analytics.
  • Knowledge of search engine algorithms and search engine user behavior.
  • Six or more years of relevant work experience.
  • Experience in relevant web design principles, UX/CX best practices.
  • Strong analytical and creative problem-solving skills.
  • Experience analyzing data, monitoring campaigns for improvements, and ensuring campaign goals are being fully met.


Tags

Consultant - Digital Marketing

Qualification

Any Graduate

Experience Requirements

Fresher Experience

Location

Company Details

Verizon

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