Manager - Digital Marketing & Content Analytics | United Airlines

Manager - Digital Marketing & Content Analytics

Job Overview

Location

Gurugram, Haryana

Job Type

Full Time

Date Posted

5 months ago

Additional Details

Job ID

28174

Job Views

100

Job Description

The Digital Marketing & Content team at IKC supports all such initiatives with insights to help strategize campaigns and contextualize content, and analytics to help measure performance across campaigns, offers, content pages. We work closely with stakeholders in the US to bring campaigns and content to life and continuously improve performance with learnings and actionable insights.

Lead and train a team of analysts to drive business outcomes for Digital Marketing and Content Analytics
Report on campaign performance for each channel, along with an omni-channel performance view
Provide actionable insights to business stakeholders to optimize returns
Ensure alignment and prioritization with business objectives and initiatives – help teams make faster, smarter decisions
Create content for and deliver presentations to United leadership and external stakeholders
Conduct exploratory analysis, identify opportunities, and proactively suggest initiatives to meet marketing & content objectives
Ensure seamless stakeholder management and keep lines of communication open with all stakeholders

This position is offered on local terms and conditions. Expatriate assignments and sponsorship

for employment visas, even on a time-limited visa status, will not be awarded. This position is for

United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.

Qualifications

What’s needed to succeed (Minimum Qualifications):

Bachelor's degree
Business, Analytics
SQL/ Python/ R
Visualization tools – PowerBI
7+ years of experience in Marketing/ Analytics
Strong and proactive communication skills to manage multiple stakeholder groups
Strong understanding of digital marketing and the business along with exceptional storytelling skills
Proven comfort and an intellectual curiosity for working with very large data sets
Advanced level comfort with Microsoft Office, especially Excel and PowerPoint
Experience in manipulating and analyzing complex, high-volume, high-dimensionality data from various sources to highlight patterns and relationships
Proficiency in using database querying tools and writing complex queries and procedures using Teradata SQL and/ or Microsoft SQL
Familiarity with one or more reporting tools – PowerBI/ Spotfire
Ability to communicate analysis in a clear and precise manner
High sense of ownership of work, and ability to lead a team
Ability to work under time constraints
Must be legally authorized to work in India for any employer without sponsorship
Must be fluent in English (written and spoken)
Successful completion of interview required to meet job qualification

What will help you propel from the pack (Preferred Qualifications):

Master's degree
Marketing and business
Any other visualization and analytics tools
Understanding of digital marketing concepts and channels

Qualification

Any Graduate

Experience Requirements

Fresher Experience

Location

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