Responsibilities

• Implement paid digital marketing plans for DOTS and eCommerce using techniques such as A/B testing and targeted campaigns through Meta’s ad platforms to improve CPC and conversion rates.

• Manage & optimize DOTS Google My Business (GMB) profiles

• Collaborate with retailers and third-party web suppliers to deploy Trek campaigns, promotions and launches.

• Administer the UK affiliate marketing program (Avantlink), ensuring effective program performance.

• Execute, monitor and optimize brand-level and product-specific SEO and email marketing to consumers & retailers.

• Set up, monitor, and adjust product-specific paid search campaigns and shopping feeds.

• Execute promotional eCommerce activities, including creating voucher codes and building curated product collections.

• Assist in website merchandising efforts to improve user experience and drive sales.

• Contribute to Brand community engagement campaigns, targeting both retailers and consumers

• Regularly analyze marketing and performance data, creating reports and actionable insights to support strategy refinement, decision-making, and reporting.

• Support the Digital, MarComms & PR projects and calendar

• Stay informed about emerging digital marketing trends and tools, bringing innovative ideas to improve strategies.

Requirements

• Candidates must have 1-3 years’ experience in digital marketing coordination and production

• Previous experience in sales conversion digital marketing advantageous

• Excellent time management and pro-active goal accountability

• Experience in content production for use on social platforms

• Experience of email production/distributions systems or willingness to learn

• Outstanding customer service skills both internally and externally

• Ability to work well and build sound relationships with multi-disciplinary teams

• Ability to work independently with minimal supervision on projects

• Highly organized and a good communicator

• Must have strong written and verbal communication skills

• Familiarity with google analytics and SEO/SEM

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