• Increase of qualified website traffic to portal.
• Search Engine Marketing – manage SEM campaigns, ensure campaigns are to best practice and meeting key ROI objectives.
• Affiliation and Partnerships – actively source local, country and/or regional partners to drive qualified traffic and generate incremental room nights for the region.
• Display Advertising Campaigns – Manage relationship with display media agency, optimize and analyses campaign ROI.
• Content Management and Commercial Animation.
• Coordination of all website content to ensure promotion of destination to key emitting markets as well as promotion of key destinations for travelers.
• Tactical Campaigns.
• Increase incremental revenue over need periods.
• Manage with key project team the implementation of tactical campaigns eg: Super Sale
• Manage relationship and key co-operative projects with tourism organisations / partners

E Communication

• Email Marketing.
• Coordination of the hotel content for E Communication.
• To ensure consistency of message and offers that are revenue generating and meeting objectives.
• Using in-depth analysis of email marketing results to increase ROI.