• Build and manage the company’s social media profiles and presence, primarily Twitter and LinkedIn.
• Create shareable content appropriate for specific networks to both spread our brand and our content and links.
• Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us.
• Run regular social promotions and campaigns and track their success, ranging from Twitter chats, LinkedIn conversations, and polls as well as the content and links posted through these and other channels.
• Work alongside other marketers and content producers to help distribute content that educates and entertains our audience.
• Enable employees to build their social media profile and empower them to become social media advocates
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and new social networks to reach our target buyers
• Should have experience in handling sponsored LinkedIn campaigns on behalf of the organization.

Requirements

• 4+ years of experience in social media / content marketing
• Active and well-rounded personal presence on social media, with a command of each network and their best practices.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Proven B2B digital marketing experience
• Excellent written and verbal communication
• Strong analytical skills to assess performance and make improvements
• Proven ability to build collaborative partnerships and work in a dynamic environment
• Experience in handling sponsored LinkedIn campaigns on behalf of the organization