Responsibilities Of The Role

• Ensure sufficient inputs across traffic, conversion, and basket metrics to deliver share growth and business results for P&G online
• Lead the design, execution, and measurement of media and marketing plans for key eCommerce customers across categories.
• Own and implement e-user penetration growth, trials, and premium plans for customer/categories to grow the business profitably.
• Improve daily Return on Ad Spends across search, events, and display advertising by gaining a deeper understanding of the e-Shopper Path to Purchase across categories and platforms and applying this knowledge to make more informed investment decisions.
• Gain expertise of the eCommerce business by studying sales, marketing, and supply chain fundamentals to seek opportunities for driving customer/category growth.