Responsibilities:

·      Develop and execute marketing campaigns that promote Deloitte’s alliances with key technology partners, ensuring alignment with business objectives.

·      Create compelling content for various platforms including Deloitte website, social media, email campaigns, case studies, blogs, whitepapers, and reports.

·      Collaborate with internal teams (sales, business development, leadership) and external alliance teams to design and deliver co-branded marketing assets.

·      Support content development for video interviews, media interviews, and storyboarding for video content.

·      Drive joint marketing initiatives with strategic partners, including webinars, events, and other promotional activities.

·      Help in creating marketing collaterals (e.g., brochures, infographics, presentations) to support campaigns and enhance brand visibility.

·      Assist in managing the lead generation process, tracking the effectiveness of campaigns and initiatives, and optimizing for better results.

·      Engage with internal stakeholders and alliance partners to ensure alignment and maximize the impact of joint marketing efforts.

·      Monitor industry trends and competitors to identify new marketing opportunities within the technology space.

·      Reporting and Dashboards: Create detailed reports and dashboards to track the performance of marketing initiatives, measure KPIs, and provide insights for optimization and future campaigns.

·      Email Marketing Tools: Utilize tools like Marketo, Eloqua, or similar platforms to manage and optimize email marketing campaigns, ensuring successful execution and lead nurturing.

·      Vendor and Operations Coordination: Collaborate with the operations team for invoicing, purchase orders, and tracking marketing budgets. Manage external vendors and agencies for campaign execution and creative assets.

·      End to end management of events and post-event analysis

·      Support the larger marketing team on need basis

Qualifications:

·      Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is a plus.

·      4-6 years of experience in marketing or sales excellence, with a focus on technology marketing or working with strategic alliances.

·      Strong content creation skills with experience writing for multiple platforms including social media, email, case studies, blogs, and whitepapers.

·      Strong understanding of alliance marketing and sales funnel

·      Ability to design and create marketing collateral; proficiency in tools like Canva, Adobe Suite, or similar design platforms is a plus.

·      Familiarity with technology platforms and understanding of tech industry trends.

·      Experience with lead generation, campaign management, and performance tracking.

·      Proven ability to manage external vendors and agencies to deliver high-quality marketing campaigns.

·      Strong communication and interpersonal skills, with the ability to work in a cross-functional environment.

·      Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively.

Qualities:

·      Self-Starter: Ability to take initiative and work independently with minimal supervision, showing ownership and accountability in your work.

·      Creative Thinker: Strong ability to ideate, create innovative marketing content, and bring fresh perspectives to the table.

·      Strong Communicator: Excellent verbal and written communication skills, with the ability to create clear, concise, and compelling content.

·      Team Player: Comfortable working with multiple stakeholders and cross-functional teams to drive marketing objectives forward.

·      Adaptable: Comfortable in a fast-paced, dynamic environment, and able to pivot quickly to meet changing business needs.

·      Detail-Oriented: Strong attention to detail, particularly when developing content and designing marketing materials.

·      Tech-Savvy: In-depth understanding of technology marketing and the ability to adapt to new digital tools and platforms.

·      Results-Oriented: Driven to measure and optimize campaign performance to achieve the desired outcomes.

·      Analytical Mindset: Ability to analyze data, create meaningful reports, and use insights to drive decision-making.

·      Vendor Management Skills: Ability to work with external agencies and vendors to ensure project milestones are met, and campaigns are executed seamlessly.

·      Sales Driver: Support business teams with opportunities / marketing campaign which boosts sales