Job Description
Your key responsibilities
- Under limited supervision from the digital leader, generating written promotional posts (e.g., social media posts, go-to-market and recruiting, web posts, internal comms, etc.), based on pre-existing content (e.g., events, bios, news, thought leadership, etc.) and gaining appropriate reviews and approvals.
- Support posting of content on all marketing platforms, including social media (LinkedIn, Twitter, Facebook, YouTube, Instagram), website, intranet and Discover.
- Support coordination with BMC teams on above content dissemination to align with and leverage the different programs
- Support coordination with service line, regional, sector BMC teams on content dissemination
- Create reporting and overall status overview on the performance of the BMC digital campaigns for BMC leaders and other stakeholders
- Support other day-to-day activities and monitoring around digital program, including the information mailbox, media tracking tools, social feeds, and addressing needs as appropriate
- Maintain reports to monitor progress of projects and placement of postings
- Continuous focus on process improvement, impact, ROI, effectiveness, and efficiency
Skills and attributes for success
- Project Management experience – ideally professionally qualified
- Affinity for digital properties including websites and social media, and preferably experience writing exclusively for these platforms
- Digital campaign execution experience with focus on multi-channel analytics
- Technology savvy to quickly come up to speed in various marketing tools and platforms (e.g. social media scheduling platforms, SharePoint, web content management systems, data analytics, etc.)
- A strong organizational, detail, and process-oriented skillset is a must, in order to manage the volume and detail needed to promote world-class content in a fast-paced environment
- Be a real team player, work closely in an agile, fast paced environment and demonstrate impact
- Quickly build knowledge of the EY business, particularly the key priorities, structure, internal audience, core offerings and our clients’ issues and agendas across sectors, service lines and geographies, globally
- Help drive change, innovation, process automation and continuous improvements across the organization
To qualify for the role, you must have
- A bachelor's degree
- Four years’ experience in campaign coordination
- Excellent communication skills - written, oral, presentation and engagement
- Proven ability to manage complex processes and projects at a global level
- High level of networking, team building and stakeholder management skills
- Good analytical and critical thinking skills
- Technical skills: advanced knowledge of MS Office
- Strong knowledge of technology and various platforms including social media platforms, web content management platforms, data analytics, etc.
Ideally, you’ll also have
- B2B marketing skills, with experience in professional services or similar industries
- Marketing measurement and analytics knowledge
Technologies and tools
- MS Office
- Data analytics (Google Analytics, Adobe Analytics)
- Social media aggregator tools (Sprinkler, Hootsuite)
- Data visualization
- Search Marketing (SEO, Google AdWords)
- Email marketing