Key Responsibilities:

• Plan, design, and implement targeted marketing campaigns to promote the school and its offerings, ensuring maximum visibility within the local community and among prospective students.
• Distribute marketing materials such as pamphlets, posters, and hoardings in strategically targeted areas to increase awareness of the school.
• Collaborate with the school’s management team to identify and pursue key marketing opportunities that align with the school’s goals and objectives.
• Oversee and manage outdoor promotional activities (such as events, exhibitions, and local outreach programs) ensuring timely and effective execution.
• Conduct market research to understand trends, demographics, and competitor activities to inform marketing strategies.
• Monitor and track the performance of marketing campaigns, assessing their effectiveness, and providing regular feedback and recommendations for optimization.
• Maintain strong relationships with vendors, local businesses, and other stakeholders to support promotional efforts.
• Develop and maintain a calendar of promotional activities, ensuring that all deadlines and deliverables are met.
• Assist in preparing marketing reports and presentations for management, showcasing campaign performance and ROI.
• Ensure consistency of the school’s brand and messaging across all marketing channels and materials.

Requirements:

• Proven experience in marketing, public relations, or related field (experience in educational marketing is a plus).
• Strong communication and interpersonal skills with the ability to engage with a diverse range of stakeholders, both internal and external.
• Ability to independently plan, execute, and manage marketing campaigns from start to finish.
• Knowledge of Bangalore’s local areas and demographics for effective distribution of marketing materials.
• Comfortable with outdoor activities, with a willingness to travel as required (travel expenses will be provided).
• Proficiency in Microsoft Office and basic marketing tools. Experience with digital marketing and social media platforms is a plus.
• Self-motivated, proactive, and able to work effectively in a team-oriented environment.
• Must have a flexible, positive attitude and be willing to work outside regular office hours if required for specific promotional events.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Previous experience working in the education sector or with educational institutions is highly desirable.
• Male candidates are preferred due to the nature of fieldwork and the requirement for on-the-ground presence.

Benefits:

• Travel expenses covered for field activities.
• Opportunity to work with a reputed institution in the education sector.
• Exposure to a variety of marketing strategies and campaigns, contributing to professional growth.
• Collaborative work environment with opportunities for skill development.