Job Description
Your Tasks – Paint the world green
- Identify and pursue potential partnerships with brands, events, and organizations in India to enhance Flixbus services and brand presence.
- Negotiate and finalize partnership agreements with local industries and businesses, ensuring mutually beneficial terms.
- Lead direct marketing initiatives, including offline voucher distribution and direct mailing campaigns. Oversee their planning, implementation, and evaluation to maximize impact.
- Actively contribute to annual budget and revenue planning processes, ensuring alignment with overall business objectives.
- Work closely with Brand and Commercial Development teams to ensure cohesive marketing strategies and initiatives.
- Develop and implement innovative social media strategies tailored to the Indian market, focusing on driving engagement, follower growth, and brand visibility.
- Monitor social media channels for trends and customer feedback, engaging with the audience and addressing inquiries promptly.
- Manage influencer partnerships and campaigns, from identifying and reaching out to influencers, to negotiating terms and tracking performance to maximize ROI
Your Profile – Ready to hop on board
- Proven experience of minimum 2 years in social media management, partnerships and marketing operations, preferably in the travel or e-commerce industry.
- Deep understanding of the Indian market, cultural nuances, and social media trends.
- Strong analytical skills with the ability to interpret data, track key metrics, and optimize campaign performance.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and engage with diverse audiences.
- Creative mindset with a passion for storytelling and content creation.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.