Job Description
Responsibilities:
- Develop, execute, and manage partner marketing programs and campaigns that align with Woo’s overall objectives, ensuring that all requirements and deadlines are met, including:
- Liaise with partners to cultivate strong relationships and a spirit of collaboration.
- Setting the right strategy and goals in consultation with partners.
- Project management, coordinating with our channel specialists.
- Track and measure the impact of marketing initiatives and return on investment, providing data-driven reports to stakeholders.
- Collaborate with our business development team to negotiate contractual marketing obligations and MDFs with our partners, demonstrating the value that we bring to the table.
- Proactively seek out opportunities for reciprocal marketing from our partners.
Requirements:
- Have extensive experience in digital and channel marketing to small and medium businesses, preferably in SaaS, fintech or commerce.
- Have experience working directly with channel partners or clients to execute and craft the strategy and messaging behind multi-channel digital marketing campaigns.
- Have a results-oriented, analytical approach to marketing.
- Possess a comprehensive understanding of digital marketing channels and analytics (email marketing, display advertising, paid search, and content marketing).
- Bonus to having hands-on experience with WordPress, Woo or another CMS or commerce platform.
- Are an excellent negotiator.
- Are a highly proficient multitasker, energized by both strategy and execution.
- Are a relationship-builder, with the ability to inspire teams across different functions.
- Love bringing order to chaos.
- Are inspired by the