Brand and Marketing-Marketing

Job Overview

Location

PAN India, PAN India

Job Type

Full Time

Date Posted

6 months ago

Additional Details

Job ID

25339

Job Views

97

Job Description

Working as part of the global AR team, this position is responsible for leading the AR program for key areas within our Technology Consulting business. Reporting to the Analyst Relations Lead, this role will strengthen and accelerate the existing AR program, helping to:

Develop more strategic relationships with key industry analysts at firms like Gartner, Forrester, IDC and others

Provide management with strategic consultation on services

Partner with the sales enablement organization, assist in driving deals with analyst support

Collaborate with brand, marketing and communications to deliver content and programs to drive lead generation

Broaden visibility of the company, its strategy and core services

Your Key Responsibilities

Execute an AR engagement strategy and program to improve EY's top-of-mind position with key analysts.

Actively build and maintain relationships with the analyst community, and be the 'connective tissue' between the business and analysts, enabling strong relationships

Manage participation in key analyst competitive assessment reports (for example, Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes) in collaboration with global leadership and marketing teams, as well as the global AR team. Facilitate the timely completion of all relevant deliverables including analyst briefings, surveys/RFI, and client reference requests.

Prepare spokespeople for analyst briefings. Facilitate prep calls, review key messages, talking points, slides; and host all analyst briefing calls and meetings.

Conduct analyst inquiry and coordinate strategic advisory sessions to support business objectives.

Advise leadership and internal teams about analyst views and industry trends.

Promote analyst reports, recognition and events externally via digital marketing. Leverage digital channels to build relationships and awareness with targeted analysts (e.g. engage with analysts on social media), and to support the communication objectives of the business.

Promote analyst reports and recognition internally, especially for use in sales.

Maintain activity trackers and manage ongoing reporting of progress against program objectives.

Lead knowledge sharing sessions and contribute to presentations for different parts of the business.

To qualify for the role, you must have

Graduate/Post-graduate in Management, Communications, business or technology

10+ years of experience in leading and managing Analyst Relations programs in the technology or professional services industry

Deep and strong relationships with top industry analysts

Excellent communication, writing, editing, and project management skills

Proven ability to work under tight deadlines with limited resources

Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders

Ability to work independently, while also being a great team player

Experience working in a matrixed, global environment

High level of energy, enthusiastic team player and dedication to excellence

Qualification

Any Graduate

Experience Requirements

Fresher Experience

Location

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