What you'll be doing

• Improve the marketing team's ability to effectively use data in their roles by leading training sessions and workshops, encouraging a data-driven approach.

• Develop and maintain documentation, guidelines, and resources related to marketing analytics tools and methods.

• Promote the significance of incorporating data-driven practices in marketing, showcasing how analytics can improve marketing performance and outcomes.

• Keep abreast of industry trends and emerging technologies in marketing analytics, recommending investments and initiatives that drive competitive advantage.

• Work closely with marketing, sales, and product teams to understand their data and analytics needs, translating them into technical requirements for implementation.

• Build a collaborative environment that fosters the sharing of insights and data-driven decision-making across the organization.

• Improve efficiency and productivity within the marketing team by simplifying analytics workflows and processes.

• Develop effective strategies for analytics reporting, data visualization, and sharing insights.

• Implement and enforce data governance policies to ensure the accuracy, completeness, and consistency of marketing data.

• Lead data quality initiatives, identifying and addressing gaps in data capture and storage.

What you bring to the role

• 5+ years of experience in marketing analytics, customer success, customer enablement, or a similar role, with a strong emphasis on data analytics enablement and operations.

• Strong written and verbal communication skills, with the ability to explain complex analytics concepts to individuals without technical backgrounds.

• Proven leadership and project management capabilities.

• Thorough knowledge of data governance principles and practices.

• Ability to work collaboratively in a fast-paced, cross-functional environment.