Roles & Responsibilities:

This position is specifically responsible for the following:

• Establish Wipro’s Snowflake, Informatica and Databricks Practices as an industry leader, improving brand perception, drive demand across target customers, media, ecosystem partners, analysts, and more
• Be the primary liaison and work with Snowflake, Informatica and Databricks Partnerships marketing counterparts to drive win/win propositions for the Wipro Snowflake, Informatica and Databricks Partnerships. Manage the marketing relationship to establish Wipro as the partner of choice.
• Design, develop, and execute an integrated marketing plan aligned to business goals
• Work with the business to develop thought leadership, case studies, videos, solution collaterals, press releases, internal communications and other types of content that support planned campaigns as well as ongoing needs
• Ensure our Snowflake, Informatica and Databricks marketing strategy and campaigns leverage a One Wipro approach and draws on all of Wipro’s strengths and capabiltiies
• Identify, develop and execute events, both virtual and in-person, aligned to the marketing plan
• Oversee participation in analyst and advisor reports, working with Wipro’s analyst relations team as well as the business
• Work collaboratively as a team player with marketing and business colleagues
  
  

Qualifications:

Requirements: The successful candidate possesses the following:

• 7+ years of integrated marketing experience, with a focus on marketing and communications strategy and planning. Experience leading global accounts
• 5+ years experience in technology including enterprise software/applications. Preferably within Data & Analytics or with Snowflake, Informatica and Databricks specific experience.
• Deep understanding of integrated marketing strategies and tactics and how they come together to provide measurable results
• Team-oriented approach with ability to take initiative, prioritize, and manage multiple tasks simultaneously to meet stakeholder expectations and deadlines across multiple projects
• Solid knowledge of content creation, partner marketing, and how to leverage, social, digital, comms, AR and PR within omni-channel campaign development