Your role and responsibilities

In this role, Accountable for defining and implementing sales and marketing strategies for the assigned area. Guides, develops, and coaches the Marketing and Sales function and manages the marketing and sales action plans to ensure high level of customer satisfaction and key qualitative and quantitative targets in a profitable way.

The work model for the role is: #Li-Onsite

This role is contributing to the ABB India, Smart Buildings – Installation Products, Electrification, Business, for Sales & Marketing function for India Region.

You will be mainly accountable for:

• Create, plan, and implement marketing and sales strategy and budget, ensuring mission, vision, and efficiency targets are met to support top-line growth in assigned markets.
• Manage market footprint definition and oversee pricing, target setting, and performance monitoring, taking strategic action to close gaps and support global sales objectives.
• Conduct market evaluation, competitive analysis, and solution-focused customer engagement, ensuring high customer satisfaction through surveys and actionable feedback.
• Develop and implement sales processes, tools, and training programs, ensuring teams are skilled, organized, and prepared for consistent, effective execution.
• Ensure compliance with ABB’s core values, safety, integrity, and statutory regulations, while coaching and developing teams and facilitating cross-functional collaboration.

Qualifications for the role:

• 12–15 years of experience in Sales & Marketing Operation operations from the Switchgear Industries.
• Facilitate business development in the ELIP segment nationwide, ensuring market expansion and customer engagement.
• Develop and execute marketing and business strategies to enhance business operations, focusing on effective positioning and growth.
• Coordinate go-to-market strategies and ensure customer experience success to promote market adoption and retention.
• Focus on localization of products with high cost-effectiveness, aligned with business objectives and market needs.
• Maintain compliance with regulations, legal standards, and pricing excellence, ensuring ethical, competitive operations.
• Oversee channel sales, contract and risk management, and sales enablement activities to empower teams and ensure broad market coverage.