What you'll do: 

• Strategize & plan daily production tasks (campaign set up, launch, tracking & optimization)  

• Identifies trends in data to drive optimization strategies  

• Runs campaign calendar, performance & strategic business reviews, and contractual discussions with clients  

• The primary point of contact for clients and internal teams on all aspects and channels of the Ad Cloud, and on the wider programmatic industry including competitive landscape and positioning  

• Understand, evangelize, and apply Ad Cloud sales plays and use cases, especially related to Adobe Analytics and Adobe Audience Manager, Support integration efforts where applicable  

• Work with regional Client Partners to develop efficient prioritization plans  

• Accountable for meeting/exceeding client needs, issues management and resolution, and customer concern  

• Able to independently drive medium to large projects/initiatives from inception through completion  

• Executes day to day production tasks (campaign set up, launch, tracking & optimization) 

• Completes QA and all production procedures accurately 

• Analyzes performance metrics and proactively optimizes campaigns to increase performance 

• Identifies trends in data to drive optimization strategies 

• Manages campaign calendar, trafficking assets, screenshots, billing, and related pre/post launch processes 

• Contribute to company initiatives, processes, and rollouts  

• Business Reporting  

What you'll need to be successful: 

Technical Skills 

• Intermediate/Advanced Microsoft Excel skills. More specifically, it will be important to have in depth knowledge on the following Excel features (but not limited to):  

• VLOOKUP’s, basic formulas like sum, sum if, if error, etc.  

• Pivot Tables and Graphs  

• Macros 

• Intermediate/Advanced Microsoft Presentation and ability to create new infographics to create/present business/performance reviews  

Digital Marketing Skills 

• Strong understanding of the Search Advertising Ecosystem; experience working on Ad networks (AdWords/Bing/Yahoo) 

• Set up Search campaigns via Adobe’s propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.  

• Hands-on experience in driving campaign set-up, monitoring, analysis and making recommendations for optimization.  

• Interact with account managers, engineers and partners on various ops projects and work in partnership with internal and offshore teams to execute display campaigns.  

• Build out, analyse, and constantly improve performance on campaigns through optimizing campaign structure, bid & budget optimization. 

• Monitor performance and budget pacing on daily basis to drive performance and take appropriate steps to avoid over/under delivery with collaboration with Account Management team and client.  

• Responsible for optimization, along with quality assurance, during pre- launch stage, to ensure successful onboarding of advertisers.  

• Should have experience in strategizing and defining the best practices for Search advertising campaigns and solid understanding of user retargeting and third-party tags. 

Business Skills 

• Demonstrated ability to learn quickly, be a team player, and manage change effectively.  

• Experience presenting in front of groups. 

• Solid understanding of general business models, concepts, and strategies  

• Motivated self-starter capable of taking initiative and negotiating tough situations  

• Basic project management and excellent communication skills 

• 5-8 years of relevant work experience