Job Description
Key Job Responsibilities Include:
- Creating, updating, and maintaining website and intranet pages, ensuring proper management and regular updates.
- Ensuring a smooth user experience and up-to-date content across all platforms while focusing on SEO optimization of existing pages.
- Working closely with marketing and communications teams to deploy digital initiatives (campaigns, microsites, etc.).
- Managing the technical aspects of the website using CMS (mainly AEM, SharePoint) and ensuring everything runs smoothly.
- Determine return on marketing investment (ROMI) by analyzing the data from web metrics, web leads and other reports generated from multiple channels. Prepare presentations, reports, and insight for leadership meetings and stakeholders.
- Digital channel management and optimization
- Proactively offering support to team members where necessary. This may include event/programme administrative support.
Skills Required:
- HTML5, CSS, JavaScript (nice to have).
- AEM, SharePoint, or similar content management systems.
- Optimizing existing pages, conducting audits, and implementing SEO strategies.
- A good sense of user experience to ensure smooth navigation.
- Working effectively with cross-functional teams to implement complex projects.
Skills Preferred:
- Adobe Photoshop for light graphic adjustments.
- Creating and managing campaigns (ideally Marketo).
- Experience with tools like Omniture/Adobe Analytics and/or Google Analytics.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
Qualifications required:
- A University degree in Digital Marketing fields, Web, IT, or a related subject.
- Good writing, editing, and communication skills in English.
- Previous professional experience of a minimum of 2-3 years.
- Keeping up to date with inbound marketing strategies, Search Engine Marketing (SEM), email, and web analytics (preferably using Omniture/Adobe Analytics and/or Google Analytics).
- Flexibility, proactiveness, structured thinking, and quality orientation.
- Capability to manage numerous projects simultaneously for different internal stakeholders.
- Proactive self-starter who takes accountability for seamlessly managing multi-faceted engagements
- Passion for improving efficiencies and experimenting with new tools and processes e.g. Generative AI