Key skills and professional experience

·   Overall, 6+ years’ experience with at least 5 years of relevant quantitative/qualitative market research experience

·   Use quantitative and qualitative research to analyze business competitors and make business-driven decisions regarding B2B market positioning

·   Facilitate quantitative and qualitative research to surface insights and inform marketing strategies and campaigns

·   Build relationships, share new ideas, and work with teams. Someone who has a flair for marketing research is open to learning, and can quickly adapt to changing business requirements

·   Exhibit ability to analyze, organize, and present information in a structured manner with clear observations and actionable recommendations

·   Strong client and project management skills with proven experience in providing advice to senior executives

·   Contribute to the development and continuous improvement of research processes, tools, templates, and the team

·   Have responsibility across multiple, concurrent projects. Adjust to shifting priorities, and stringent deadlines, to prioritize and accomplish tasks

Market intelligence, research, analysis, and insights

·   Sound knowledge of professional services marketing, digital platforms, and secondary research skills

·   Exposure to specific marketing and media monitoring tools such as Sprinklr, SemRush, BrightEdge, and QUID

·   Strong reviewing skills and attention to detail. Derive strategic insights and help the management to make effective decisions

·   Good understanding of social media platforms – Facebook, X, LinkedIn, etc.

·   Provide key management reports and analyses to support practice development strategy and management decisions

·   Work on projects related to competitive and market intelligence, persona research, share of voice reports, social profile audits, etc.

Must have skills and experience:

·   Experience and ability to work with US-based marketing and business professionals

·   Ability to understand the big picture and deliver as per the expectations with limited guidance

·   Advanced knowledge of MS Office platforms, especially Tableau, Excel, and PowerPoint

·   Excellent verbal and written communication skills in English

·   Excellent team player with experience working in virtual teams