What You Will Do

• Growth Strategy and Landscaping - You will go deeper into our historical learnings, data, user research and identify opportunities for the brand Meesho to build awareness, consideration and preference among user cohorts.
• Annual Operating Plans : You will guide cross functional pods and lay out the on and off app communications, key brand equity campaigns and smaller topical or regional initiatives in an annual calendar for the teams to execute.
• Brand Strategy - You will also refine the brand code ( foundational aspects of the brand like persona, emotions, benefits etc. ) and build guidelines and SOPs to bring consistency across touchpoints.
• New Problem/Opportunity Identification : Track the progress of the brand on key equity parameters and platform metrics on a regular basis, Identify gaps or opportunities on these data points and validate them with user insights and outside in intelligence.

What You Will Need

• Minimum 3 years of working experience in Core Brand Management for national brands
• Track record of campaigns that were loved by users and drove business results
• Background of top Tech, FMCG or Scaled D2C Brands in India
• MBA from Top Tier B-School is preferred but not mandatory