Role and responsibilities:

As a part of the user-facing product team and smallcase, you will be responsible for driving the conversion, retention, and engagement funnel of various product lines of the company. Being a centrally responsible team, you get the opportunity to work on various aspects of the product and business.

• Communicate the product’s value to the market, both on-product, and off-product. Drive feature adoption and overall success of the product.

• Leverage data, metrics, analytics, and consumer behaviour trends to generate creative ideas.

• Understand the user’s persona of the product and ideate, prepare and execute product experiments which leads to better user journeys

• Plan experiments & A/B tests and derive insights to improve the metrics in future campaigns

• Planning the go-to-market strategy and launch outlining how different features and product lines should be promoted

• Own periodic reporting of campaign performance to stakeholders along with campaign pipeline planning

What we're looking for

• Has prior 1-4 years of experience in B2C product marketing or growth marketing

• Excellent analytical and problem-solving skills 

• Excellent verbal and written communication skills in English 

• Strong hold on copywriting & attention to detail 

• Should be able to take initiative and drive things independently

• Conceptual understanding of product marketing & its different elements

Good-to-haves:

• Experience with analytics tools like Mixpanel, Google Analytics, Clevertap or similar

• Prior professional experience with short and long-form content writing

• Familiarity with stock markets & investment products is a huge plus

• Prior experience at a growth-stage company

• A quirky sense of humour