Job Description
How Success Looks Like
- Over time, you will be a Personal Health Care product research & new product development specialist.
- The candidate will be responsible to lead development of deep understanding of product usage experiences, product tensions and gaps / needs across the vast and changing consumer landscape in all India.
- Utilising and developing cutting edge consumer research techniques to build advanced understanding & predictability using cutting edge data / behavioural science techniques.
- You will influence the future of health care in India with a sustainable win for P&G in this competitive market.
- You will work closely with the Product and Packaging development, regulatory, medical affairs, human safety and the commercial teams to design, qualify and execute a pipeline of initiatives, targeted at Indian consumers rooted in insight driven meaningful innovation.
Key Responsibilities
- Design, execute, and analyse consumer insights through both qualitative and quantitative researches
- Understand consumer needs and work with multi-functional teams to develop new strategies to delight our consumers
- Partner with technologists to develop and test out prototypes
- Capture key insights and technical findings from research projects and share results & recommendations in a clear succinct manner
- Lead technical teams to qualify new products/packaging
- Defines and executes learning plans to address complex consumer needs and insights, in support of delivering holistic irresistible superior propositions.
- Responsible for the creation of research proposal, executing the study preparation and placement, as well as conducting thorough analysis, documenting and communicating learnings to provide clear direction for project/ program.
- Effectively collaborate with commercial MFT on innovation programs both commercial communications and product upgrades
- day-to-day preparation and execution of consumer research study like recruitment, placement etc
- Provide requestors with study design options and coaching on available tools within existing capabilities.
- Lead the consumer method implementation to enable more relevant insights from studies being requested.
- Finalize study plans so the aligned designs include all needed information to execute studies require no changes/rework.
Role Requirements
- Strong ownership & self-leadership skills to understand the business objective, local context and market landscape to deliver the required outcomes
- Effective oral and written communication skills is a must
- Able to work independently, prioritize and perform in a fast-paced environment
- Excellent problem-solving skills and use of data to connect multiple ideas and develop solutions.
- Strong interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally
- Ability to work in a matrix, team-oriented environment
- Fluency in written and spoken English is a must