Job Description
Sales Turnover
- Sell franchise products/ implants within a territory
- Sell Equipment/ Machine and close their Comprehensive Annual Maintenance Contracts (CAMC)
- Work closely with Biomedical teams, Purchase Department of Hospitals to generate demand and negotiate and close deals for Power Systems
- Provide weekly and monthly sales action plan to manager, reflecting the activities required in each account to achieve sales objectives
- Analyze sales reports to find opportunities, recognize routine problems; analyze causes and recommend solutions
- Able to negotiate and close sales in routine situations, and with guidance when handling more complex deals
Territory Management
- Develop understanding of customer needs to identify sales opportunities
- Attend call from surgeons for daily implant requirements; understand fracture specific implant need and recommend solutions as product consultant to the surgeon
- Identify tender/contract opportunities and work with colleagues to deliver
- With guidance, develop an effective and efficient territory plan
- Identify and train surgeons on new technologies and solutions through consult-in-surgery, one-on-one sales calls, one-to-many training sessions
Customer In-service Education & Training
- Work with manager to identify customer in-service needs to support use of products efficiently and effectively
- Develop and maintain strong relationships with all levels of customers – CSSD team, OT In-charge and Biomedical person
Key Account Management
- With guidance, prepare a plan to optimize key account development and sales growth
- Identify and document key customers and decision makers
- Be aware of Key Account strategies for growth
- Identify and optimize cross selling opportunities and work with managers/colleagues to realize these
- Manage Key account consigned inventory and maintenance of consigned instruments
Product & Market Knowledge
- Develop understanding and continually enhance personal understanding of product's features, benefits, correct product application and usage and anatomy, physiology and medical procedure knowledge, through practical experience, training programs, and learning from key end-users
- Able to demonstrate application/usage of products and differentiate them from competitor's products
- Develop understanding of competitive products, their features-advantages-benefits
- Gather information on current practices, behaviors and attitudes
Distribution Management
- Develop/implement distribution network for assigned territory
- Maintain stock count of distributor and regular replenishment of stock to ensure 100% completeness of stock for surgeries
- Maintain effectiveness of instruments and regularly initiate replacement of damaged instruments
Expense, Equipment and Samples
- Judiciously manage AR, operating expenses, (transportation, A&P, entertainment, travel) while ensuring sustainable productivity
- Seek prior approval for budget variations
- Work within sample issue and co-ordination guidelines
- Agree expense budget/guidelines with immediate Manager