• Responsibilities

• Develop creative and innovative concepts and ideas for advertising campaigns that align with client briefs and strategic objectives.
• Write clear, concise, and compelling copy for advertisements, social media content, website copy, emails, video scripts, and other marketing materials.
• Collaborate closely with Art Directors, Designers, and other team members to ensure the alignment of visual elements with written content.
• Conduct thorough research on client industries, target audiences, and market trends to inform and enhance the effectiveness of copy.
• Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.
• Stay updated on industry trends, advertising best practices, and digital marketing innovations. 

Qualifications

● Bachelor's degree or equivalent experience in Advertising.

● Considerable experience in copywriting.

● Excellent written and verbal communication skills.

● Highly organized with excellent attention to detail.

● A strong record in creating immaculate copy that stands out from the crowd.

● Confidence in building a rapport with clients and nurturing good working relationships

● Experience in handling BFSI brands is a plus.

Those amongst you who are obsessed with communications, - hungry to craft that perfect influential communication, make an impact on consumers and their mindsets - and have the talent and love for marketing communications with the 'will do' attitude, you will find the enabling environment at Urja.