Key Responsibilities:

• Collecting and analyzing customer, marketing, and web behavioral data.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Developing and presenting learnings from your analyses, including actionable insights and recommendations.
• Developing digital campaign and web measurement strategies.
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Monitoring and analyzing digital media and marketing trends.
• Communicating and presenting to colleagues, senior managers, and clients.

Qualifications

Desired Candidate Profile:

• Bachelor's degree in Business, Marketing, Data Science, or a related field.
• 3+ years experience with analytical and reporting tools, including Tableau, Google Analytics, and Alteryx.
• Deep knowledge of digital marketing across social, display, and programmatic platforms.
• Understanding of AI, machine learning and statistical methods
• Strong analytical and strategic thinking skills.
• Ability to make data-driven decisions.
• Excellent interpersonal and collaboration skills.
• Strong communication and presentation skills.