Job Purpose


The incumbent will be responsible for marketing communication areas of the chemicals business.


Roles And Responsibilities


All marketing communication (Marcom) activities for the chemicals business; managing trade shows and expos; creating customer material and product brochures.
Strategic support like market research and mapping, market intelligence.
Online marketing and social media support, new product launches, promotional activities.
Interacting with the sales teams and customers to continuously stay in tune with the market competition.
Setting up new initiatives, create the marcom plan, developing product campaigns, conducting market research studies, reviewing marketing plans, and organizing various events.
Devising various promotional marketing strategies for improving brand visibility and achieving the desired results for the organization.
Develop marketing SOPs, understanding the needs of the businesses for online & offline customer activations
Content development of sales and pre-sales support materials (Datasheets, Proposal Templates, Brochures, Success Stories, Testing Scripts, Runbooks, Technical PPTs, and Case Studies) for sales and pre-sales audience.
Support sales incentive program development


Education Qualification: MBA Marketing


Experience: 10 -15 years


Skills


Strategic agility; understanding market trends and competition.
Strong Communication & interpersonal skills.
Ability to influence without authority.
Data documentation and interpretation.
Innovative thinking.
Proactive approach.
Appreciation of the metaverse and social media.
Technical orientation to understand our productlines and innovations.
Strategic Market Planning


An inclusive Godrej


Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.


We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.